Judie Woodall, Managing Member

J udie is well versed in all aspects of the residential real estate industry from land acquisitions, product development, sales/marketing management, community/Client branding and overall master-plan community development.  She has provided strategies to hundreds of residential builders, developers, lenders and investors in the Southeast. The relationship that she has developed with private and institutional funds creates an additional solution that is invaluable to the big picture.

Significant Accomplishments:

  • Negotiation, acquisition, sales and marketing, product development, land planning and operations of 3 – 1,000+ acre master planned community developments and 100+ single family, townhome and condo residential real estate projects in the southeast
  • Strategically managed the day to day operations of a $300 million homebuilding company achieving over 600% sales growth in 8 years

Professional Experience (From Most Recent):

Principal, Strategic Real Estate Solutions

A professional real estate management and consulting firm specializing in operations and management for new residential construction communities in the Southeast.

Judie successfully managed and repositioned over 5,000 lots in numerous communities throughout the Southeast. She established development strategies in land planning, market segmentation, single family detached and townhome product (from $180,000 to $3 million), landscape plans, engineering, amenities, entry designs, point-of-sale, merchandising, and sales & marketing from launch to build out. During this period of time, Judie also successfully facilitated builder workouts with lenders in excess of $100 million.

Executive Vice President, John Willis Homes

A large custom homebuilder with a presence throughout Atlanta and Florida.

Judie strategically managed and grew the day-to-day operations of this $300 million homebuilding company, which had housing market segments that ranged from $280,000 to $3+ million. She successfully branded the company and achieved over 600% sales growth over 8 years. Additionally, she led the successful launch of 10 communities in Florida, which exceeded the company business plan projections by 400%.

Project Manager, Terrabrook

A master plan community developer specializing in highly- amenitized, golf and resort style destination communities.

  • Successfully managed 3 – golf course, master planned community developments comprised of over 4,500 lots, 45 custom/6 production home builders and 20 sales agents.  Achieved lot sales 352% over plan
  • Developed exit strategies and negotiated all land sales contracts in excess of $120 million
  • Instrumental in the management and implementation of the architectural review process, land planning, sales and marketing and community homeowner associations

Residential Sales Manager, Director of Builder Services, Laurel Springs Realty

A master plan community developer specializing in the development and sales and marketing of Executive Homes in a world class environment.

  • Successfully managed 22 custom builders and achieved lot sales, 158% over plan
  • Designed lot sales programs and pricing strategies that repositioned the product matrix to strategically position the absorption of aged inventory
  • Spearheaded the development of a denser land plan and concept of a modified builder program within the neighborhood to expand the product mix and accelerate the home sales pace

Residential Sales Manager, Mobil Land Development

A division of Mobil Oil, specializing in 1000+acre master plan community developments that are highly-amenitized destination communities.

  • Successfully managed over 30 builders in a builder program and achieved lot sales, 175% over plan
  • Broadened product development and pricing program to ensure continued sensitivity to primary market area
  • Developed, monitored and analyzed market research reporting process to maximize lot and home sales pace